Blue Love Campaign Donation

Abstract Developments Support Blue Love Campaign with $15,000 Donation

From left to right: Mark Breslauer (CEO, United Way Southern Vancouver Island), Heather Skydt (Director of Marketing and Communications, United Way Southern Vancouver Island) Mike Miller (President & CEO, Abstract Developments), Rebecca Miller (Director of Sales, Abstract Developments).


Songhees, Esquimalt and W̱SÁNEĆ territories | June 24, 2021 – Abstract Developments has partnered with United Way Southern Vancouver Island (UWSVI) to support their Blue Love Campaign, contributing $15,000 towards counselling, peer support and outreach services for youth in crisis and for young first-time moms who need mental health support.

“We are honoured to partner with United Way to help ensure youth in crisis and young moms get the help when and where they need it most,” said Rebecca Miller, Director of Sales at Abstract Developments.

Demand for services has increased by more than 50 percent over the past year putting additional pressure on already stretched resources at some of United Way’s funded community agencies like the Pacific Centre Family Services Association (PCFSA) in Colwood.

“Pressures on our counsellors to support more youth and their families has been challenging. PCFSA is grateful to Abstract Developments for their generous donation to the United Way’s Blue Love Campaign,” said Liz Nelson, Executive Director at PCFSA.

The United Way’s Blue Love Campaign set a goal of raising $1 million to support mental health programs across Southern Vancouver Island by the end of the year.

“Donations like this go a long way to helping those who need it most. Mental illness does not discriminate. It affects our families, friends, colleagues, and neighbours. We are highly appreciative and hopeful and optimistic that the generosity of Abstract Developments inspires even more support for this important campaign,” said Mark Breslauer, CEO at UWSVI.

For individuals or businesses looking to make a contribution to United Way’s Blue Love Campaign for Mental Health, please visit:


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Media Contacts:                    

Teresa Sullivan
Community Building & Engagement
Abstract Developments
Mobile: 250-883-0817

Kathryn Wu
Account Manager
Beattie Tartan
Mobile: 604-968-5153



United Way Southern Vancouver Island (formerly United Way Greater Victoria) is a trusted leader, influencer and catalyst for change. United, we accelerate change to improve the lives of our neighbours who need it most, making our local community stronger. We believe everyone in Greater Victoria, which includes 13 municipalities and 11 First Nations and the Southern Gulf Islands should have the opportunity to reach their potential. Our priorities are focused on assisting isolated seniors; families in need; diversity, equity and inclusion; and individuals struggling with mental health challenges and/or addictions. Last fiscal year, United Way raised $6.2 million thanks to over 7,000 donors and 200 workplaces opening their offices to run employee giving programs. Through our community partnerships, over 125,000 people on Southern Vancouver Island received support. Show your local love today by making a gift to United Way at